28/11/2010

Lanvin for H&M





After months of patience the Lanvin for H&M collection launched worldwide at 200 selected stores and online earlier this week. Shopaholics and fashionistas queued up from the night before the launch took place. Hours after the store doors opened for the public the exquisite collection was sold out. The collection including menswear and womenswear screams ‘glamour’ with cocktail dresses in bright colours, floral prints, t-shirts, shoes, accessories, even bow ties...! This may have been the most anticipated launch out of all the collaborations H&M has done in the past and adds luxury to the high street brand. The promotional video that was released a few weeks prior to the launch created an extra hype. Pieces from the collection were auctioned at http://www.lanvinforhm.com/ and proceedings were given to UNICEF as part of H&M’s “All for children” project.



 

A few pieces from the collection









1 comment:

Unknown said...

Good job on the product lay out! x