22/02/2012

Topshop & NEWGEN


I'd like to share this video that I came across a couple of days ago. It is a phenomenal fashion film produced by photographer Nick Knight, featuring Karlie Kloss to mark ten years of Topshop supporting designers at London Fashion Week. The British Fashion Council created New Generation (NEWGEN), a talent identification scheme which is recognized all over the world. It showcases work of new designers and creates awareness for them amongst influential press and buyers acting as a dominant platform. Topshop has been supporting and sponsoring the scheme since 2001.
NEWGEN has helped designers such as Marios Schwab, Christopher Kane, Alexander McQueen amongst several. Topshop has collaborated with NEWGEN talents, David Koma, Richard Nicholl, Mary Katrantzou and more over the last ten years and this video highlights their brilliant talent. 
  

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